October 21, 2024
On October 28, NINE’s Love Island returns to our TV screens and this time, Snaffle is poolside at the Villa with a range of in-show activations.
Season 6, currently just wrapping up filming in Spain, again features Sophie Monk as host.
Sophie is known for springing surprise challenges on the islanders and “The Snaffle Mr Love Island” game will be no exception when it airs mid season.
The boys on the island will asked a series of Snaffle focussed questions as they ‘strut their stuff’ for the ladies adorned in red Snaffle swimwear.
“Snaffle’s strategic partnership with NINE is more than a game however. With TVC’s, in-show sponsorship billboards and a host of Snaffle merchandise
produced for the set in Spain, this is a next-level brand integration,” said Sam Brownbill, Head of Media at Snaffle’s media agency Habitat M.
“A key segment of Snaffle’s audience is highly engaged with Love Island and we cannot wait to see the brand integration on air,” he added.
Love Island Australia premieres on 9Now on October 28.
