January 27, 2025
Aspire42’s retail brand Snaffle, has once again partnered with Australia’s most watched TV program, ‘Married at First Sight.’
Season 12 of MAFS kicks off tonight on NINE and 9Now and is expected to once again top the ratings as participants navigate 10 weeks of drama to find love. Snaffle has produced a spectacular new TV commercial staring ex MAFS participants Evelyn Ellis and Duncan James which will take pride of place tonight as the first ad for the entire season. The spot was filmed at One Global Resorts, the setting for MAFS.
Snaffle’s retail integration with MAFS extends to the digital ‘extras’ series called The Dinner Party Diaries with Evelyn and Duncan – a punchy break-down of everything Dinner Parties and topped off by the Snaffle ‘strut of the week’ segment, which sees their favourite moment of confidence rewarded. Aspire42 CMO, Paul Winslow says: “The Snaffle Strut is that feeling you get when you’ve shopped at Snaffle to get what you want, when you want.” “When you see our new TV commercial, you see that Evelyn and Duncan really have their strut on,” he added. In 2025, the Snaffle MAFS integration will be supported by TV commercials, video
billboards, social media and IP use across Snaffle’s digital channels, as Snaffle customers are encouraged to get their own strut on.
