Love Island returns to our screens on October 28, and this season, Snaffle is making a splash—poolside at the Villa—with a series of exciting in-show activations.

Season 6, currently wrapping up filming in Spain, sees the return of Sophie Monk as host. Known for catching islanders off guard with surprise challenges, Sophie will keep the tradition alive with “The Snaffle Mr Love Island” game, set to air mid-season.

In the segment, the boys will be put to the test with a series of Snaffle-themed questions while strutting their stuff for the ladies—dressed head-to-toe in red Snaffle swimwear.

But Snaffle’s partnership with NINE goes well beyond a cheeky challenge. “This is next-level brand integration,” said Sam Brownbill, Head of Media at Habitat M, Snaffle’s media agency. “From TVCs and in-show sponsorship billboards to exclusive Snaffle merchandise created for the set in Spain, this is a bold and strategic presence.”

“A key segment of Snaffle’s audience is highly engaged with Love Island, and we can’t wait to see the brand come to life on air,” he added.

Love Island Australia premieres October 28, exclusively on 9Now.