This Friday June 13 sees a moment in time that Snaffle is immensely proud of, when we strut on stage with a global superstar.

“Some 9 months in the planning, this will be the cornerstone of a long campaign that started when Katy Perry announced The Lifetimes Tour via her AFL Grand Final appearance,” said Snaffle CMO, Paul Winslow.

“Since then, we have run multiple customer competitions. The Snaffle Ultimate Strut at Katy Perry’s Melbourne gig this Friday night, is an event that most brands only dream about.”

The Snaffle team has worked alongside the tour promoter TEG Dainty and our Media Agency Habitat M to create a promotion which has never been done before. On Friday night, 5 Snaffle competition winners will strut on Katy Perry’s stage as the first support act, partnered by Snaffle’s own Dance Squad. The group will perform over 2 segments which integrate Snaffle’s brand music into Katy Perry’s hits.

Over the past 9 months, Snaffle customers have purchased and been rewarded with Katy Perry concert tickets and strutted their stuff to earn their place on stage at The Snaffle Ultimate Strut.

Follow all the action on socials @snaffleshop as Snaffle struts with one of the biggest recording artists of all time.