Aspire42’s online retailer Snaffle, has partnered with Australia’s most watched TV program, Channel 9’s ‘Married at First Sight,’ to showcase its e-commerce store with built-in consumer finance.
As part of the partnership, viewers will be asked to vote on their favourite ‘strut’ as contestants arrive for the infamous MAFS weekly dinner party.
This will be supported by Snaffle’s sponsorship of Dom and Ella’s Dinner Party Debrief, a new follow- up show premiering this season, presented by MAFS season nine stars Domenica Calarco and Ella Ding. Dom and Ella will agree on their best ‘strut of the week’: their favourite bold & confident moment of the Dinner Party.
“The Snaffle Strut is that feeling you get when you’ve bought what you want, when you want for easy bite-sized payments, leaving you with cash in your pocket to enjoy everyday life” says Snaffle CMO, Paul Winslow.
“Everyone gets their strut on at some point, whether they’re shopping with us or owning life, and it’s that feeling we align with and celebrate. The epitome of that can usually be found on reality TV as the stars strut their stuff because they’ve got that confident feeling.”
The MAFS integration will be supported by TV commercials, video billboard, social media and IP use across Snaffle’s digital channels, as Snaffle customers are encouraged to emulate the MAFS stars and get their own strut on.
Snaffle gives consumers the option of paying for consumer electronics, appliances and furniture over 1, 2 or 3 years in bite-sized weekly payments. Snaffle is powered by WalletPay, a consumer credit vehicle that offers flexible payments and next-generation credit assessment.
Learn more about Snaffle here.